Canon Central & North Africa (CCNA) (www.Canon-CNA.com) signals its intent to unlock the true value of the region’s print sector by signing four new value business partners in key markets – and cementing its footprint across the region.
In response to key findings from the first-ever Middle East and Africa study on the State of the Printing Industry –
“Findings from our study highlights the growth of digitisation accelerated by the pandemic but also, significantly, indicates an evolution in customer demand,
The greatest gap lies in customer interaction and the value that can be derived from a more consultative approach, notes Ben.
“A report on our findings, entitled ‘Creating Customer Value’ reflects that fewer than 20% of print service providers (PSPs) are fulfilling their customers’ needs. About 80% of print buyers expressed a distinct need for more creative input from their print providers, and 86% of print buyers would welcome advice on combining print with digital elements,” adds Ben.
Close collaborations for sustainable growth
For this reason, Canon has employed its Closer to Customers strategy and is strengthening its distribution network with the addition of four new business partners in key markets.
Docutech and Al Mactab will focus on advancing Canon’s Wide Format print solutions in Ghana and Libya respectively, while Express Automation will amplify Canon’s Professional Print
Canon identifies, selects, and
“We help our African partners realise new efficiencies and make their own businesses more profitable,” explains Ben. “We start by combining best-in-class technology with a portfolio of services and support, giving them industry-leading products and packages to sell. Then we help our customers’ businesses, and their people, develop, with a 360° approach to their success. From consultancy to rewards and from progression opportunities to sales training, we give our partners what they need to grow – including ensuring that they and their teams have a digital mindset,” adds Ben.
Inspired by Canon’s corporate philosophy, ‘kyosei’, partnership underpins everything the company does. A cutting-edge
“The world has turned digital, and a digital mindset is open to exploring the immense opportunities available to develop and grow. As pioneers in digital innovation, Canon is perfectly placed to guide all our partners, at every tier of our partners program, to succeed in this complex and rapidly evolving landscape. We will continue to push back the frontiers of what is possible by developing and diversifying with new solutions at every milestone – and helping our partners share those solutions to our customers,” concludes Ben.