BY DAYO ADESULU
Foremost telecommunications giant, MTN is set to rebrand come 27 February, 2022 such that it would reflect in it’s deployment of 5G in financial technology, artificial intelligence and large data.
The development will therefore transfer MTN status from a telecom company to a full technology company.
This was disclosed in a teaser made available to Vanguard, yesterday.
According to MTN, the plan forms part of its ‘Ambition 2025’ strategy that aimed at harmonising all its leading digital platforms for Africa’s progress.
“MTN Group’s Ambition 2025, aimed at ‘Leading digital platforms for Africa’s progress’, has ushered in a new look that is aligned to our evolution from a telecommunications company to a technology company underpinned by one simple, consistent, yet striking brand. Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from February 27,” stated the teaser.
To that effect, it has changed its former logo to a new one to reflect its journey from just voice to other digital platforms like financial technology, artificial intelligence, big data, among a host of others.
Meanwhile, the former logo with the red, white and blue letters has been replaced with a new one, having all blue letters surrounded by an oval.
Just as the new logo is now conspicuously dotting the signage at the head office in Johannesburg, South Africa.
In the new design, the word ‘Y’ello’ is emphasised in white below the MTN logo.
Recall that December 14, 2021, MTN became the first telecom operator to win 5G licence in Nigeria.
MTNGroup Ltd was awarded a 5G licence in Africa’s most populous country, paving the way for the continent’s largest wireless carrier to supply faster internet to consumers and businesses.
The Telco giant won one of the two licences offered at the auctioned in Nigeria, according to the Nigerian Communications Commission.
The second was granted to Mafab Communications Ltd., beating Bharti Airtel Ltd Africa unit to it.
The winning bid price was $273.6 million, $76.2 million above the $197.4 million reserve price set before the auction.
NCC said that MTN Group was expected to pay the bid price “less the intention-to-bid deposit, by 24 February, 2022.
Nigeria aims to deploy 5G over major urban areas of the country and become Africa’s biggest network for the spectrum by 2025, Minister of Communications Isa Pantami disclosed this ahead.
Pantami said: “This technology will go a long way in supporting our security institutions, who will leverage on it and ensure that we are all secure.”