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Nigeria Abounds with Musical Talents – Adegunwa, Rite Foods MD

Rotimi Ige, Entertainment Editor of Tribune Newspapers, winner of the Bigi Media Idol, with the cash prize of Two Hundred and Fifty Thousand Naira, flanked by friends at the maiden edition of Bigi Media Idol, organised by the Bigi Brand of Rite Foods Limited, in Lagos, recently.


Mr Saleem Adegunwa, the Managing Director of Rite Foods Limited, the world-class and Nigeria’s leading food and beverage company has predicted that the country will win more Grammy Awards in the years to come because it is littered with great talents in music, comedy and spoken words.

Adegunwa while speaking with content drivers and journalist recently in Lagos, explained that his company is in support of the ongoing sensational music talents show, the Nigerian Idol, because it will bring out the best of many talents we have across the country.

He added that the gesture is also to express his company’s commitment to talent discovery in music through the Nigerian idol and secondly to express interest in the creative industry generally.

According to him, the recent Grammy won by Nigeria Burna Boy which immediately put the country on the global honour roll, is a validation of the many talents that abound in the country.

“But for the best to be discovered and groomed, they have to be given the necessary push. There  must be a propelling platform which we believe the Nigerian idol provides , for us at Rite food limited , we are committed to the Nigerianess  of positive energy , talents in music , creative art and ideapreneurship that will earn Nigeria the international accolades”Adegunwa said .

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At the events, many of the participants tried their talent in the first Bigi media Idol where the sum of two hundred and fifty thousand naira was given to the best singer, one hundred and fifty thousand naira to the second position, while the third position got one hundred thousand naira respectively. Seven other participants went home with the sum of fifty thousand as consolation prizes.

Established in 2007, Rite Foods Limited is a truly world-class and proudly Nigerian Food and Beverage Company, a subsidiary of Ess-Ay Holdings.

Its product line comprises the Bigi Cola, Bigi Orange, Bigi Apple, Bigi Bitter Lemon, Bigi Soda Water, Bigi Lemon & Lime, Bigi Tropical, Bigi Chapman, Bigi Tamarind, Bigi Cherry Cola, Bigi Ginger Lemon, Bigi Ginger Ale, Bigi Premium Table Water, Fearless Redberry and Fearless Classic Energy Drinks, Rite Spicy, Bigi Beef Sausage roll and Rite Sausage roll.

The company’s inventiveness has earned high recognition in the energy drinks market with the first-ever packaged polyethene terephthalate (PET) bottle brands for the Fearless Red Berry and Fearless Classic.

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